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Out On The Town

Wednesday, January 27th, 2010

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Out on the town
By: Hortense Leon, Florida Real Estate Journal
Last Updated: Tuesday, February 26, 2008

The restaurant and nightclub business has more than a fleeting
connection to the entertainment business. And no one knows this better
than Athan Tom Prakas,
president of The Prakas Group. The 52-year-old owner of the Boca
Raton-based commercial real estate brokerage company, which specializes
in restaurant and nightclub sales and leasing, represented Danny DeVito
as the exclusive broker for the actors chic South Beach restaurant,
DeVito South Beach, which opened in June 2007. Prakas also recently
brokered the sale of the glamorous La Vieille Maison, Boca Ratons most
famous French restaurant for more than 30 years.

A 25-year veteran of the restaurant and nightclub industry, Prakas has
owned and operated 27 restaurants, nightclubs and sports bars during
his career in Ohio, Atlanta, and South Florida. And this experience
guided him toward establishing the Prakas Group in 2000.

Since then, he and his 16 agents/brokers, many of whom are also
veterans of the restaurant and nightclub business, have completed more
than 200 transactions. Revenues from sales and leasing at the Prakas
Group in 2007 were around $70 million, compared to around $60 million
the year before. With the month of January behind us, it seems like
our sales are the same as last year, notes Prakas.

Although The Prakas Group is best known for brokering sales and
leases for restaurants, nightclubs and other hospitality businesses,
only about 30% of sales are from leasing commissions, said Prakas.
Another third comes from the sale of commercial properties, land or
real estate, rather than a business, and one-third comes from sales of
businesses, mostly restaurants and nightclubs.

Prakas has arranged many transactions in South Florida over the last
eight years, with some outside of the region, but he is most well-known
for his work in Delray Beach. In fact, the Prakas Group has done 42
deals in that northern Palm Beach city and brokered 23 of 26 restaurant
leases on Atlantic Avenue in downtown Delray Beach in the last four
years. 


And last fall, Prakas teamed up with The Finance Group, a mortgage
broker that is now a division of the Prakas Group. It finances deals,
mostly in the restaurant and hospitality industry, between $3 million
and $10 million.

In 2006, Prakas opened an
office in Orlando, and The Prakas Group in January 2008 brokered a
lease for a 10,000sf space for Valentinos Vin Bar, a restaurant chain
that started in Las Vegas. The Orlando location is the former site of
Lees Lakeside restaurant on the south shore of Lake Eola in downtown
Orlando, which has been closed for a couple of years, said Prakas. The
restaurant is expected to open in another three to four months.

On Jan. 1, 2008, The Prakas
Group became a partner with the Florida Restaurant and Lodging
Association. It has taken over the organizations business opportunity
Web site, which is designed to help clients who want to sell their
small businesses, including restaurants, for less than $150,000. The
Web site is called RestaurantBizSales.com and is run by Prakas wife,
Donna. It was a service we saw a need for, said Prakas, because so
many small businesses today get their start on the Internet.

Although Prakas is not
planning any more expansions of his business for the foreseeable
future, he is optimistic about the restaurant and nightclub business in
Florida in the long run, even though he sees that in the near term,
growth is slowing down. He has had deals recently that were contingent
on the financing of restaurant properties and/or financing for larger
projects, of which the restaurant was a part, collapse. Not every deal
closes, especially in a tighter credit market, said Prakas.

In the commercial market,
said Prakas about non-restaurant deals, the slowdown is just starting
and will last through 2008. Maybe it will turn around in 2009, when
the credit markets get cleared out. Something has got to happen by
then, he said. The housing market should bottom out, and the
commercial market should follow shortly after that.

Meanwhile, the (income)
stream looks good on the sales and leasing side (of The Prakas Group),
although it is unpredictable, Prakas said. We are not a retail
business with bricks and mortar. Our sales are abstract. In January, we
could have $20 million (in deals) and nothing in February and March,
he said, while noting that he does have a couple of significant deals
scheduled to close in March or April.

Although retail rents vary
greatly, depending on the area, they dont seem to be going down at
this point, said Prakas. This is especially true on Las Olas Boulevard
in Fort Lauderdale and on Lincoln Road on South Beach, which are trendy
areas. As for other, less chic locations in South Florida, he said that
while in most places we dont see a softening yet, there is a lot of
room for variation. In secondary locations, such as in Wellington,
Coral Springs and Pembroke Pines, there may be a little weakening in
the future, said Prakas.

One thing helping to buoy up
revenues in restaurants and nightclubs, added Prakas, is the weak
dollar. Many patrons and restaurant buyers from England and Ireland,
where the euro is the official currency, are taking advantage of the
situation, he said. These buyers are looking all over, not just in the
trendy locations, Prakas noted.

Much of South Floridas
restaurant and hospitality business is doing well compared to other
places in Florida, he said. North of Sebring and in the area between
Tampa and Naples where homes are empty and dark, the restaurant
business has been adversely affected, he said. But in South Florida,
even in locations like A1A in Sunny Isles Beach, where there are a lot
of unoccupied luxury condominiums, there is still a large resident
population and customers for restaurants, although customer traffic
will pick up once the residential units are sold, said Prakas.

But in the PGA corridor in
Palm Beach County, where lots of chains have recently opened new
restaurants, it is hard to fill all the seats until the residential
units fill up, said Prakas. It is just the opposite on Lincoln Road.
Not only are there crowds of customers, retail rents have doubled over
the last five years, he said. They were in the $40s and $50s psf. But
today, they are closer to $100 psf, he said.

out on the town

Originally posted 2008-03-11 00:00:00. Republished by Blog Post Promoter

Eating It Up

Wednesday, January 27th, 2010

 

by Jennifer LeClaire

Tom Prakas traded his restaurant license for
a broker’s license eight years ago. Will his new menu of divisions pay off or
water down his profitable niche

RESTAURANTS
MAY COME and go. but Tom Prakas makes money either way. His firm. The
Prakas Group Inc..
serves an ultra-specialized niche in commercial real estate, brokering
deals tor restaurant companies looking to buy. sell or rent space. Long
before a new restaurant holds its grand opening. Prakas is there
recommending ideal locations. And shortly after a restaurant fails, he
works
to get the owner the best possible price selling the facility.

The Deerfield Beach-based real
estate brokerage firm closed 55 deals last year and brought in $70
million in revenues. Prakas says
he is on pace 10 break the $100 million mark by 2009. thanks to
exclusive brokerage deals with growing restaurant brands, recent
geographic expansions, and vertical ventures
that add new revenue streams to the eight-year-old company.

“In the real estate industry, hospitality used to be the dog. Now. with
residential slumping and commercial growing, hospitality is the tail
wagging the dog.” says Prakas. noting that developers are much more
open to restaurant tenants today than they were five years ago. He says
he
is enjoying a snowball effect from a healthy restaurant industry and
high-profile clients such as Tavenia Opa. Chops Steaks and
Lobster Bar and DeVito’s South Beach, a new restaurant opened by actor
Danny DeVito and restaurateur David
Manero.

Prakas expects to gain further
momentum through two new divisions the
company launched this year. The first, called the Restaurant Placement
Group,
is a six-month-old Boca Raton-based venture which offers staffing
services to an
industry notorious for high
turnover. In June. Prakas launched the Finance Group to broker
commercial loans for his clients* multimillion-dollar deals. He plans
to open a restaurant
operation consulting division and an
insurance division during the next 12 months.

“We started these divisions bused on feedback from thousands of
clients, and we plan to be a one-stop shop ” Prakas says.

Restaurant brokerage still makes up 98 percent of revenue, but Prakas
estimates the recruiting arm will generate “millions of dollars a year.” It is too early, he says, to
gauge potential revenues from other divisions.

What Prakas views as a competitive
advantage could dilute his roundational
strength, warns Marty Koiis. president of the Council of International
Restaurant Real Estate Brokers, a network of independent
real estate brokers based in Greensboro. N.C.

“Prakas is a restaurant specialist, so recruiting, financing and insurance is counter to his initial
strategy.” Kotis argues. “He only

has so many hours in the day, and if he
starts focusing on five different
industries it might hurt his core business.”

Kotis hit on a challenge Prakas himself admits to: the number of hours in a day.
Prakas is currently on call for Two Liberty Place in Philadelphia, one of the firm’s many
national clients. In this case. Prakas Group is helping the prominent
skyscraper fill its retail
spaces with tenants. Those national clients expect to see him on-site, walking
the property.

“The new divisions will spread us out a little thinner.”
Prakas concedes. “But we’ll add staff to handle the volume.”

Besides the new divisions. Prakas also opened his second office last year, in
Orlando. To him, it was a low-risk proposition: He sees little
competition and a growing number of eateries in the tourist town. Developers in
the growing market are coming to Prakas Group and asking it to find
restaurants to fill their projects.

The Orlando office posted $10 million in revenue
in 2006. and is picking up clients
from Ybor City in Tampa and Ormond Beach on Florida’s east coast. Prakas expects to
double that in 2007,
and says the office could do even more if only he had more qualified brokers. Prakas says his biggest
problem

in Orlando
is finding brokers with hospitality industry experience. “These are
specialty clients and not just any broker can serve them,” says Prakas.
who owned 27 restaurants and nightclubs before launching his brokerage.

Staff is also the
“x” factor that keeps Prakas from moving into Atlanta, though he expects to break through that barrier in the next 12
months as his 16-broker firm grows to 20-plus. “Atlanta is a foody
town,” he says. “There is some competition there, but it would be a natural progression for us.”

John Melieharek, partner in the Orlando office
of Baker Hosteller LLP and team
leader of the firm’s hospitality practice, sees

healthy expansion prospects for the Prakas Group’s niche.
“Restaurants are one of the riskier businesses types, but today there are so many national chains playing
in the fine dining space that the risk is
lower.” he explains, adding that he sees no slowdown in the
market.

Prakas” biggest risk may be maintaining his reputation with the new
divisions and the geographic expansion in place. It’s a risk the 50-year-old
has considered, and one that would be far worse than losing the $200,000 he
says it costs to launch a new office. But he believes it’s worth it. “Subsisting
isn’t an option.”
he says. ″

eating it up

Originally posted 2007-09-20 00:00:00. Republished by Blog Post Promoter

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We chose The Prakas Group because their focus is on brokering high-end restaurants,” says Albo A. Antenucci, Jr. of The Falcone Group. “Tom Prakas’s operational experience coupled with his hands-on approach gives me the confidence that his firm will bring the perfect restaurant to the luxury Philadelphia landmark that is Two Liberty Place.”

Albo A. Antenucci, Jr.
Chief Operating Officer
The Falcone Group LLC